2024 Chevrolet Trax ACTIV 1.2L I3 Turbo with sunroof and leather heated seats!
COMES WITH THE COMPLETE EMERSON WARRANTY
EMERSON CHEVROLET | HASSLE FREE SINCE 1963
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Redefining the Compact SUV: The 2024 Chevrolet Trax ACTIV at Emerson Chevrolet
In Auburn, Maine, we appreciate a vehicle that punches above its weight class. We need something that can navigate the tight parking spots on Court Street, sip fuel during the commute to Portland, and look sophisticated while doing it. At Emerson Chevrolet, located at 946 Center Street, we have been providing "Real Value" to "Real People" since 1963. Today, we are proud to showcase a vehicle that has completely disrupted the automotive industry: the 2024 Chevrolet Trax ACTIV.
The 2024 Trax isn't just a new model year; it is a total reinvention. It is longer, lower, and wider than the previous generation, offering more room for passengers and cargo while maintaining an agile footprint. The ACTIV trim, in particular, sits at the top of the lineup, offering a monochromatic, muscular look that commands attention on every Maine road.
Turbocharged Intelligence: The 1.2L I3 Engine
The heart of the 2024 Trax is a masterpiece of modern engineering. The 1.2L Turbocharged I3 engine proves that displacement isn't everything—it’s about how you use the power.
- Responsive Torque: This engine produces 137 horsepower and 162 lb-ft of torque. Because it is turbocharged, that torque kicks in early in the RPM range, giving you the "get-up-and-go" you need for merging onto the Maine Turnpike or pulling away from a stoplight in downtown Auburn.
- A Proven Transmission: While many competitors have switched to CVTs (Continuously Variable Transmissions), Chevrolet stayed with a 6-speed automatic transmission. This provides a familiar, crisp shifting feel and a more direct connection to the road, which is especially appreciated during winter driving when gear control is vital.
- Exceptional Efficiency: The 2024 Trax is designed to respect your budget at the pump. With an EPA-estimated 28 MPG in the city and 32 MPG on the highway, you can spend more time enjoying the destination and less time stopping for fuel.
The ACTIV Aesthetic: Rugged and Refined
The ACTIV trim is for the driver who wants their SUV to have a bit of an edge. It’s designed with a "monochromatic" look that feels both premium and tough.
- Blacked-Out Accents: The ACTIV features a unique black grille with chrome accents, black bowtie emblems, and a rear skid plate motif. It trades traditional chrome for a modern, sleek appearance.
- 18-inch Black-Painted Aluminum Wheels: These wheels don't just look sharp; they give the Trax a planted, confident stance.
- Interior Sophistication: Inside, the ACTIV trim features exclusive touches like Evotex seating surfaces with yellow accents and a wrapped steering wheel. It’s an interior that feels durable enough for a weekend at the camp but refined enough for a night out in Lewiston.
A Cabin That Grows With You
Don't let the "compact" label fool you. The 2024 Trax redesign focused heavily on interior volume, making it a viable primary vehicle for small families and adventurers alike.
- More Room to Breathe: The 2024 model features nearly 3 inches more rear legroom than the previous version. Your adult passengers will actually be comfortable in the back seat, even on longer trips.
- Cargo Versatility: With the rear seats folded, the Trax offers up to 54.1 cubic feet of cargo space. Whether you’re hauling a new find from an antique shop or loading up your hiking gear for a trip to the White Mountains, the Trax is ready.
- Quiet Sanctuary: Chevrolet utilized Active Noise Cancellation technology in the cabin. This helps tune out the hum of the road and the wind, making it easier to have a conversation or enjoy your favorite music through the premium audio system.
High-Tech Command Center
The 2024 Trax ACTIV is packed with more standard technology than many vehicles twice its price. It’s designed to keep you connected to your digital life without taking your eyes off the road.
- 11-inch Diagonal HD Color Touchscreen: This massive, intuitive screen is the centerpiece of the dashboard. It’s angled slightly toward the driver, putting every control within easy reach.
- Wireless Connectivity: Say goodbye to tangled cords. Standard Wireless Apple CarPlay and Android Auto compatibility allows your smartphone to sync automatically the moment you start the vehicle.
- 8-inch Digital Driver Information Center: Instead of traditional analog needles, you get a crisp digital display that allows you to customize the information you see, from navigation prompts to fuel economy data.
Safety is Not an Option—It’s Standard
At Emerson Chevrolet, we know that safety is the most important feature of any vehicle. The 2024 Trax ACTIV comes standard with Chevy Safety Assist, a suite of six advanced safety and driver assistance technologies.
- Automatic Emergency Braking: Works with Forward Collision Alert to help you avoid or reduce the severity of a front-end collision.
- Front Pedestrian Braking: Can help you avoid or reduce the severity of a front-end collision with a pedestrian it detects directly ahead of you.
- Lane Keep Assist with Lane Departure Warning: Uses a brief, gentle steering wheel turn to alert you when you may be unintentionally drifting out of detected lane lines.
- Following Distance Indicator: Displays the following time in seconds between your vehicle and a detected vehicle you're following.
- IntelliBeam Auto High Beams: Can automatically turn the vehicle’s high beam headlamps on and off according to surrounding traffic conditions.
Why Choose Emerson Chevrolet?
For over 60 years, the Emerson name has been synonymous with trust in the Auburn area. We don't just sell cars; we serve our neighbors.
- Hassle-Free Since '63: We offer a transparent, low-pressure buying experience. We want you to be as comfortable with your purchase as you are in the driver's seat.
- Expert Multi-Point Inspection: Every vehicle on our lot undergoes a rigorous inspection by our factory-trained technicians to ensure it meets the "Emerson Standard."
- Local Financing Solutions: We work with a vast network of local Maine credit unions and banks to get you the most competitive rates and terms, keeping your monthly payment exactly where it needs to be.
- The Emerson Referral Program: We believe a happy customer is our best advertisement. That’s why we offer a financial thank-you check for every successful referral you send our way.
Final Thoughts
The 2024 Chevrolet Trax ACTIV is a game-changer. It offers the style of a luxury crossover, the technology of a modern sedan, and the versatility of an SUV, all at a value that is hard to ignore. It is the perfect vehicle for the Maine driver who refuses to settle.
Visit us at 946 Center Street in Auburn today to see the 2024 Trax for yourself. Take it for a test drive, feel the responsiveness of the turbo engine, and experience the massive 11-inch touchscreen. Discover why Emerson Chevrolet is the home of Real People and Real Value.
Emerson Chevrolet: We’re here for the drive. Give us a call at 207-784-3503 or stop by our showroom today!






